“Yes I Can!” Channel 4 create “best Paralympic TV commercial ever!”
After producing the multi-award winning “Meet the Superhumans” asks one common question: “What is Channel 4 doing for the Games?”. up the multi-awarding winning campaign' Meet the Superhumans' ahead of the Rio Paralympic Games: We're the Superhumans. This fun 41 page Rio Olympics instant download bumper creative art activity Rio Olympic Games kids creative art and craft projects, worksheets and.
Channel 4 played this advertisement relentlessly in the lead up and during the Games.
It is certainly different and generated a lot of chat and discussion online. What do you think?
They also used some strong visual images to go with the video for the campaign. Images courtesy of Kuba Wieczorek www. The discussion was kick-started by Eli Wolff from Brown University.
- 2012 Paralympic Games—Are They Superhuman?
- We're the superhumans: Rio Paralympics 2016
David Legg I would say I share similar sentiments as have been voiced here. I do give them credit, however, for puting it out there in a format that will make people sit up and take notice. Took some guts to do that.
Paralympic Games—are they superhuman? | The Inclusion Club
We are having this conversation here and I wonder what types of conversations happened in living rooms and pubs immediately after it aired! Mary Hums For some reason, I am more comfortable with super-heroes because we see able-bodied athlete superheroes, so nice to see athletes with disabilities as superheroes as well….
One of the issues which contribute to this is the way in which society sees disability. If we look at performance in relation to function then may be they are superhuman if non disabled olympians are?
Martin Mansell To add one perspective to this debate how about considering this next quote, from none other than British Prime Minister David Cameron, whose son Ivan had a disability and who died in Cameron was speaking just after the Games finished. Which, all in all, is a good thing that people are talking and thinking about these things. Step 4 Ask students what lyrics they can remember and what they think the message of the song is.
Step 5 Tell your students you are going to play the video again, but this time you are going to pause after each line and they have to write down the lyrics. Play the video and pause after each line to give them time to write down the lyrics.
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Ask students to compare their lyrics with a partner. Step 7 Give your students the Yes I Can lyrics. Go through the lyrics and help them with vocabulary as necessary. Ask them to describe the message of the song. Step 8 Tell your students you are going to play the video again, but this time you are going to pause at certain points. Their task is to imagine what is happening in the video at each point.
Play the video and pause at the following points: Step 9 Put your students and ask them to speculate about what is happening in the video each time you pause. Get feedback from the whole class. Step 10 Tell your students they are now going to watch the video, that you are going to pause at each of the 4 points and that they have to see if they were correct.
The Superhumans | Film English
Play the video and pause at each point. Step 11 Tell your students you are going to play the video again, but this time without pausing. As they watch they should think about the following questions: Who created the video?